By 2013, the company will have changed the whole production of 121 different tastes, they will compose the products of Fair Trade Certified ingredients. Everything is mentioned in their “entire global flavour portfolio”. Ben & Jerry’s will collaborate with more than 27.000 farmers.
The company already used some Fair Trade Certified ingredients. I agree entirely with Jerry Greenfield (co-founder of Ben & Jerry’s) on what he says: “I felt that only going part way wasn't enough. I believe it's a question of simple fairness.”