Over the last decade, people have become more and more aware of what fairtrade is and a lot of towns have received the label of being a “Fairtrade town”.
Not only in regular towns but also in the bigger cities, the fairtrade-message is spreading hoping to make shopping habits more ethical. Even so, the “giving back” aspectoften comes hand in hand with a “taking from” part: these towns also benefit from their better image as they tackle these social issues.
Still, the awareness of Fairtrade-products has indeed skyrocketed over the last 10 years because more and more shop owners became willing to give these products a chance. Nevertheless, we can’t forget that Fairtrade still has a long way to go, not only in the UK but definitely in places like the U.S. An important next step for the Fairtrade towns is building up (and maintaining) relationships with the producer communities to increase the social awareness about their wellbeing even more.