People all over the world realize that fair trade is an important issue that can not be ignored. This article gives us the answer to the following question: do customers really adapt their shopping behaviour?
According to survey, the answer clearly is yes! Despite the economic recession we are facing at the moment, the sales of Fair Trade Certified products continue to rise considerably. Due to the crisis, the growth slowed down but the sales of fair trade goods still increased by 10%, which is very remarkable.
This striking trend hasn’t been unnoticed by companies, who are all aware of the fact that fair trade could be the gap in the market they are all looking for. Selling fair trade products can provide salesmen a huge market advance.
We can conclude that this trend of growing sense of responsibility can entail nothing but advantages, as the group of socially-minded people has expanded from a few idealists to a very large group of consumers.
Bert Aelter – group 5